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Posted by admin on May 14, 2010

An Open Letter to Procter & Gamble Global Cmo Jim Stengel…

Dear Mr Stengel,
Recently you were reported as saying that “Honest, authentic” relationships based on trust are what consumers now seek.”
Addressing the AAAA’s annual Media Conference, you reminded delegates that three years prior you had kicked adland’s ass for its ability to react to technological change. [...]

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